RealTime IT News

Maidenform.com Launches E-Commerce Site

Intimate apparel company Maidenform launched Maidenform.com, an e-commerce site providing information and e-commerce as well as personalization through customer profiling and self-fitting.

"Maidenform.com will show women the right styles to improve their appearance in clothes and we are therefore confident that satisfaction with the site and the product will make Maidenform the brand of choice," said Manette Scheininger, senior vice president marketing for Maidenform Worldwide.

In an effort to maintain synergy with Maidenform's retail partners, the site will include a location device, which identifies the user's 10 closest stores, sending customers back to the department stores.

"We will consider the site a success only when users are shopping in department stores as well as online," said Cindy Davis, senior vice president of the retail division for Maidenform.

"Eighty percent of women today are wearing the wrong bra size," said Cindy Davis, "What most women don't know, is that every few years it is important to re-measure oneself --Maidenform.com allows you to do so confidentially from the privacy of your own home."

The site was developed by Proxicom Inc., a professional Internet services firm.