RealTime IT News

Four Sites License Active Buyer's Guide

Bias-free product recommendation service Active Buyer's Guide has been licensed from Active Research by LookSmart, BizRate.com, Productopia and DealTime.com.

Disney's GO Network, Lycos and mySimon are among other users. LookSmart will not only deploy Active Buyer's Guide on its own site, but also syndicate the service to its user network, which includes MSN, Netscape Netcenter, Excite@Home, AltaVista and more than 280 ISPs.

"By providing highly personalized recommendations across a large variety of product categories, LookSmart will help online shoppers sort through purchase options and make informed choices about what to buy," said Kristin Morse, director of goods and services at LookSmart.

"By combining Active Buyer's Guide product recommendations with BizRate.com's real-time guide of merchant performance ratings, we are helping consumers find the products and online stores that best meet their needs," said John Phelps, vice president of business development at BizRate.com.

Productopia, another independent source of unbiased product information and buying advice, is also incorporating Active Buyer's Guide's into its recommendation service.

DealTime.com, is an independent, online comparison shopping service. "For the holidays, we help consumers locate not only the perfect price, but now the perfect product choice as well, and much quicker than traditional selection methods," said Paul Howe, vice president of product management at DealTime.com.

Active Buyer's Guide covers more than 60 product categories. The service intelligently hones in on each user's individual preferences and identifies the products with the highest value.

Shoppers can then sort their list by feature or price, compare products side-by-side, link to reviews, or search for where to buy their final choice.

The service has been syndicated free-of-charge to portal, merchant and consumer information sites since September 1998.

Active Research sells real-time market intelligence services that enable product manufacturers and retailers to understand and respond to changing customer demands.