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Shop.org Adds New Executives

Shop.org, the trade association for online retailers, has added three new members to its staff.

Ray Greenly has joined the association as the Director of Member Services. Sherry Syence has been appointed the director of marketing and communications. Susan Nocitra has been named the manager of member operations.

Shop.org said the staff additions are part of its mission to grow the association in scope and size, add new services and round out operations.

"Shop.org just celebrated its second anniversary as a full-service association, and we've more than quadrupled our membership this past year alone," said Bob Smith, who has served as the association's executive director since November 1997.

Greenly comes to the association after a 20-year career with the American Society of Travel Agents (ASTA), where he was most recently vice president of chapter and member services.

Syence has more than a decade of experience in the communications industry. She comes to Shop.org from the Petroleum Marketers Association of America, where she served as the director of marketing communications and programs.

Nocitra who comes to Shop.org with more than 15 years of experience in the consumer marketing industry, has worked in both the agency and corporate sectors.

Prior to joining Shop.org, she was a senior account manager with Medicalliance, where she partnered with the pharmaceutical industry to develop medical communications programs.

Shop.org, with more than 300 member companies, represent all segments of online retailing, including virtual retailers, conventional retailers, catalogers, manufacturers and companies providing products and services for online retailers.