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Beenz.com and Flooz.com Form Trading Alliance

Internet "currency" site operators Flooz.com and beenz.com formed an alliance so that beenz users can now exchange beenz for Flooz.

beenz account holders will be able to convert their beenz to Flooz gift dollars at the beenz site, thus enabling beenz holders to shop at more than 50 online stores that accept Flooz as payment.

"It makes complete sense for consumers to spend their beenz on Flooz," said Philip Letts, chairman and CEO of beenz.com. "This deal should send a message to the world that beenz.com and Flooz.com are business partners, not competitors."

beenz is a Web "currency" that consumers earn by visiting, interacting with, or shopping at participating Web sites.

Consumers can then spend their beenz on DVDs, sporting goods, vacations, books, downloadable music, clothing, gift certificates and other products and services at participating traders. beenz traders include MP3.com, The Motley Fool, Excite UK, SpeedyClick and VNUNet.

Consumers purchase Flooz with a credit card, and then instantly send it by e-mail to a friend, family member or business associate. Recipients can spend their Flooz gift dollars right away at various Web stores, or keep it in reserve in their personal Flooz account.

Flooz.com has signed more than eighty online merchants to accept Flooz as a form of payment, including Godiva Chocolatier, TowerRecords.com, Gymboree.com, Eastern Mountain Sports, Skechers.com, Mrs. Fields Cookies, WholeFoods.com and Pebble Beach Golf Shop, Fogdog.com, BabyStyle.com, Art.com, MotherNature.com and Garden.com.