RealTime IT News

Excite, cybermeals in $15 Million Marketing Deal

Excite and cybermeals, an online restaurant ordering system, signed a $15.5 million deal to allow Excite's Web surfers to order take-out and delivered meals over the Internet.

Excite said it will offer the online delivery service in the Lifestyle, Shopping, Travel and other upcoming channels on Excite.com.

Under the terms of the four-year sponsorship deal beginning in April, cybermeals will be the exclusive worldwide provider of online consumer takeout and delivery meals to the Excite audience. In exchange, cybermeals has guaranteed Excite payments totaling $15.5 million and additional transaction revenues based on meeting specified performance thresholds.

cybermeals' nationwide network of more than 11,000 restaurants will be promoted in various Excite channels, including food and drink reviews in the Lifestyle Channel, maps and local links in the Travel Channel and as part of the Gourmet & Groceries department in the Shopping Channel.

The companies said they also will team up to create seasonal, sport and event-based campaigns, including potential tie-ins with the Superbowl and NCAA playoffs. In addition, cybermeals will be an anchor "tenant" of Excite's online shopping channel and will appear prominently when consumers search for food-related sites.

Said Tim Glass, cofounder, president and CEO of Seattle-based cybermeals: "Excite offers cybermeals exposure to a huge number of hungry consumers and, in turn, cybermeals' unmatched network of restaurants provides Excite's audience with a multitude of dining choices wherever they live."

cybermeals also signed a similar $20 million, four-year promotional deal with America Online in December.