IntelliQuest Licenses First Data Solutions Products
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IntelliQuest Information Group Inc., a provider of information-based marketing services to the technology industry, signed a license and services agreement with First Data Solutions, a provider of consumer and public record information.
Under the terms of the agreement, IntelliQuest has the exclusive right to remarket First Data Solutions database products to selected technology market segments. Financial details were not disclosed.
The licensing agreement underscores IntelliQuest's strategic commitment to help technology clients improve the effectiveness of marketing programs such as upgrade/cross-sell and retention, as well as the identification and securing of new prospects, the company said.
First Data Solutions is a single-source information provider serving clients in the financial, merchant (catalog/mail), telecommunications, insurance, packaged goods and other direct marketing industries. It is a business unit of First Data Corp.
IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity and evaluate new products, markets or other business opportunities.