RealTime IT News

N2K Music Stores to Appear on MTV Sites

Music retailer N2K Inc. and MTV signed an exclusive agreement to incorporate local versions of N2K's Music Boulevard store into four MTV international online sites.

Under the agreement, N2K's Music Boulevard will serve as the exclusive online music retailer for each site and will create and maintain the online retail environments. Financial details were not disclosed.

MTV will provide the local Music Boulevard stores with news headlines relevant to the audience in each territory. Additionally, N2K will create specific boutiques for MTV Asia, MTV Brazil, MTV Japan and MTV Europe within Music Boulevard, which will highlight music product from local artists in each international territory.