RealTime IT News

The Baan Company Chooses BroadVision

The Baan Co. said it selected BroadVision's One-To-One technology as the enterprise-wide standard for creating online personalized knowledge management and e-commerce applications.

The first implementation of BroadVision One-To-One will enable Baan to deliver a personalized experience to those visiting its Web site for company information. Financial terms of the deal were not disclosed.

Customer, partner and employee profile data such as company, industry, geographic location and the individual's role within the organization will be used to dynamically filter information and immediately generate a personal home page that is specifically tailored to the user, Baan said.

"We believe the time has come to leverage the connectivity capabilities of the Internet to better serve our customers, partners and employees. We will achieve this by creating a personalized experience on the Web site, moving from an organization-centric delivery to a customer-centric experience," said Beth Haas, director of Internet Marketing at Baan.

Baan provides scaleable enterprise business solutions, with more than 2,600 enterprise systems implemented in 4,000 sites worldwide. Baan has dual headquarters in Putten, The Netherlands and Menlo Park, CA.

Redwood City, CA-based BroadVision supplies application solutions for enterprise class, personalized business on the Internet.