The Baan Company Chooses BroadVision
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The first implementation of BroadVision One-To-One will enable Baan to deliver a personalized experience to those visiting its Web site for company information. Financial terms of the deal were not disclosed.
Customer, partner and employee profile data such as company, industry, geographic location and the individual's role within the organization will be used to dynamically filter information and immediately generate a personal home page that is specifically tailored to the user, Baan said.
"We believe the time has come to leverage the connectivity capabilities of the Internet to better serve our customers, partners and employees. We will achieve this by creating a personalized experience on the Web site, moving from an organization-centric delivery to a customer-centric experience," said Beth Haas, director of Internet Marketing at Baan.
Redwood City, CA-based BroadVision supplies application solutions for enterprise class, personalized business on the Internet.