1-800-Flowers.com Acquires GreatFood.com
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"GreatFood.com fits very well with our strategy of broadening our non-floral product offering," said Jerry Noonan, 1-800-Flowers.com's senior vice president and chief marketing officer.
Founded in 1995, greatfood.com features more than 4,000 hand-selected specialty food items from more than 100 suppliers.
"GreatFood.com brings us a strong, online 'sub-brand' as well as a great selection of high-quality products, excellent online content and an experienced management team that we believe will help us accelerate our growth in the overall gift category," said Noonan.