Columbia House Launches Entertainment Shopping Site
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The site will sell music CDs, videos, CD-ROMs, audiobooks, and books. Total E offers customers "a personalized, content-rich site in an easy-to-use, non- club shopping environment," the company said.
The launch of Total E follows record growth for Columbia House's Club Web site.
Columbia House said it will leverage its business skills in the areas of targeted consumer marketing, customer service, and direct-to-consumer fulfillment in the creation and expansion of Total E. And it will profit from its ability to tap into Columbia House's huge, in-house preexisting advertising base and in-house customer files.
"We see this as the ideal opportunity for Columbia House to use its expertise to develop a non-club business to meet the demands of the rapidly growing online market. We also see this as an opportunity for Columbia House to extend its customer relationships beyond the lifetime of club membership."
By combining Total E customer profile and sales information with the purchasing information housed in Columbia House's databases, Total E will be able to automatically deliver to each registered user a highly targeted selection of products on its homepage, the company said.
The site also offers audio clips, reviews, in-depth artist profiles and information on artists, labels/studios, writers, producers, etc.