RealTime IT News

E*TRADE, Omega Research Establish Marketing Alliance

E*TRADE Group Inc., a provider of online investing services, and Omega Research Inc., a provider of real-time investment analysis software, formed a marketing alliance.

The initiatives will include joint sponsorship of seminars and conferences, as well as exclusive and preferred partner status in a number of marketing initiatives.

"Through this alliance we intend to educate increasing numbers of consumers as to the benefits of leveraging technology in determining and executing their investments," said Mike Pohlmann, vice president of strategic alliances at Palo Alto, CA-based E*TRADE.

Omega products include investment tools such as TradeStation, OptionStation and SuperCharts.

Marc Stone, vice president of corporate planning and development at Miami-based Omega Research, said: "The benefit for us of this alliance will be to increase our reach to the more mainstream investor who is beginning to understand how to effectively use technology to make personal investing decisions."

As a part of the agreement, E*TRADE will be the exclusive online investing service sponsor of all of Omega Research's System Trading and Development with TradeStation sales seminars this year.

In addition, Omega Research becomes the "preferred partner" of E*TRADE. And co-marketing of products and services through advertisements, links and special offers on each other's Web sites are planned.