E*TRADE, Omega Research Establish Marketing Alliance
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The initiatives will include joint sponsorship of seminars and conferences, as well as exclusive and preferred partner status in a number of marketing initiatives.
"Through this alliance we intend to educate increasing numbers of consumers as to the benefits of leveraging technology in determining and executing their investments," said Mike Pohlmann, vice president of strategic alliances at Palo Alto, CA-based E*TRADE.
Omega products include investment tools such as TradeStation, OptionStation and SuperCharts.
As a part of the agreement, E*TRADE will be the exclusive online investing service sponsor of all of Omega Research's System Trading and Development with TradeStation sales seminars this year.
In addition, Omega Research becomes the "preferred partner" of E*TRADE. And co-marketing of products and services through advertisements, links and special offers on each other's Web sites are planned.