RealTime IT News

Disney Online, BarnesandNoble.com Sign E-Commerce Pact

Disney Online and BarnesandNoble.com signed an agreement to create Disney book boutiques on both Disney.com and BarnesandNoble.com.

BarnesandNoble.com, which will be the bookseller of Disney books on Disney.com, will also create a Disney book boutique on its site featuring more than 2,000 Disney titles.

BarnesandNoble.com will handle the transaction and fulfillment of all purchases of Disney books from both sides. Financial terms of the deal were not disclosed.

"The power of these two brands, coupled with our joint commitment to providing innovative and exciting content, makes this a smart business relationship," said Chuck Davis, senior vice president of Disney Online.

Said Carl Rosendorf, vice president, new business development for BarnesandNoble.com: "Our agreement with Disney.com is a key component of our continuing effort to offer families online access to the books they care about most."

The Shop channel on Disney.com is where Disney fans can find and buy Disney items, from toys and apparel to videos and books. The new book boutique within the Shop Channel is represented by graphical links from the main Shop page, as well as the Books subcategory within The Disney Store Online.

The Disney book boutique on BarnesandNoble.com will mirror the monthly promotions and themes found in store and on the book boutique on Disney.com.