Disney Online, BarnesandNoble.com Sign E-Commerce Pact
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BarnesandNoble.com, which will be the bookseller of Disney books on Disney.com, will also create a Disney book boutique on its site featuring more than 2,000 Disney titles.
BarnesandNoble.com will handle the transaction and fulfillment of all purchases of Disney books from both sides. Financial terms of the deal were not disclosed.
"The power of these two brands, coupled with our joint commitment to providing innovative and exciting content, makes this a smart business relationship," said Chuck Davis, senior vice president of Disney Online.
The Shop channel on Disney.com is where Disney fans can find and buy Disney items, from toys and apparel to videos and books. The new book boutique within the Shop Channel is represented by graphical links from the main Shop page, as well as the Books subcategory within The Disney Store Online.
The Disney book boutique on BarnesandNoble.com will mirror the monthly promotions and themes found in store and on the book boutique on Disney.com.