RealTime IT News

Book Benefits Network Launched for Nonprofits

BarnesandNoble.com joined with more than a dozen national nonprofit organizations to introduce the BarnesandNoble.com Book Benefits Network.

As an extension of BarnesandNoble.com's existing Affiliate Network, the Book Benefits Network provides nonprofit organizations with new fund-raising, advocacy, merchandising and membership outreach opportunities online.

American Express, which previously partnered with Barnes & Noble in support of Share Our Strength (SOS), an anti-hunger organization, is sponsoring marketing and outreach efforts to the nonprofit and philanthropic communities for the BarnesandNoble.com Book Benefits Network.

Nonprofits can create co-branded BarnesandNoble.com bookstores on their Web sites to recommend relevant titles to members and earn commission-based revenues of up to 7% on every book sold, the company said.

BarnesandNoble.com said it also helps nonprofit organizations connect with other Web sites that want to donate ad space to nonprofits for public service announcements online.

BarnesandNoble.com has created a clearinghouse online for the 1,300 plus members of its existing Affiliate Network to interact with members of the Book Benefits Network. The forum, located on BarnesandNoble.com's Affiliate extranet, will enable nonprofit organizations that have joined the Book Benefits Network to post banner advertisements or public service announcements to the extranet, where any of the affiliates can access them for use on their sites.

Nonprofit organizations that wish to learn more about the BarnesandNoble.com Book Benefits Network may call 212-352-3630.

Charter nonprofits include: The American Association for Higher Education, The Association for the Help of Retarded Children, CARE, The Children's Defense Fund, The Columbia Journalism Review, Junior Achievement, The New York Public Library, PETA, The Philanthropy Journal, The Read In Foundation, SeniorNet, The U.S. Committee for UNICEF and United Cerebral Palsy Associations.