BizRate.com Launches Consumer 'Happiness Index'
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Independent shopping guide BizRate.com launched a Happiness Index to measure the satisfaction of online shoppers and to inform online retailers about the consumer's state of mind.
The index is designed to indicate the extent to which online merchants keep their buyers happy by satisfying each individual buyer in service areas that they consider important.
BizRate said the Happiness Index considers each buyer's unique pattern of needs and wants, and determines whether or not they are happy within this specific framework.
The index weighs 10 performance attributes by their relative importance to online buyers including: ease of ordering, product selection, product prices, product information, on-time delivery, product representation, Web site navigation and looks, customer support, posted privacy policies, and shipping and handling.
Happiness differs by gender and category, with women and consumer goods buyers the happiest, according to the index.