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auctions.com Launches B2C Network

auctions.com Monday launched its Auctions.com Network, a new business-to-consumer auction network that includes Web sites of newspaper affiliates and merchants.

auctions.com, a subsidiary of Classified Ventures Inc., has secured contracts to list more than two million items to appear on the auctions.com national site and its affiliate sites beginning in the first quarter of next year.

auctions.com will launch as the auction provider on the Web sites of Classified Ventures' more than 130 affiliated newspapers, including the Los Angeles Times, San Jose Mercury News, Chicago Tribune, The Washington Post and The New York Times.

auctions.com will also appear on Knight Ridder's Real Cities network of regional portals. Auctions.com will build co-branded sites for these affiliates, enabling them to offer their existing merchant clients an e-commerce product and to leverage their local general merchandise classified business.

"Merchants of any size will be able to maximize revenues by testing new products, pricing and positioning to quickly move more merchandise. By year end, we expect that through our affiliate network and each newspaper's long-standing merchant relationships, auctions.com will have more listings than any other auction site or network, said Tom Finke, president of auctions.com.

Auctions.com is enabling merchants to host branded auctions on their own e-commerce sites, backed by 24-hour, world-class customer service and technical support. For merchants, auctions.com offers both local auctions on their e-commerce sites and access to a national auction marketplace at and to millions of local points of entry through the auctions.com affiliate network, which includes some of the most frequented local market Web sites.

To beef up its advertising marketability over the radio waves, auctions.com two weeks ago partnered with Premiere Radio Networks, the network radio business of Clear Channel Communications (CCU), to build interest in the site.