RealTime IT News

Geocities to Use ICOMS MerchantTrax E-Commerce Services

ICOMS, a provider of Internet commerce transaction services, will provide transaction processing and merchant support for GeoCities, the online community that claims more than 1.4 million active members and more than 8 million unique monthly visitors.

Under the agreement, ICOMS will allow GeoCities advertisers to "commerce- enable" their banner advertisements. By directly linking consumers to the ordering area for a particular online advertiser, MerchantTrax eliminates the need to send shoppers through a series of Web pages before arriving at the transactional page.

ICOMS MerchantTrax service will also process orders and manage monthly subscription payments for GeoCities' GeoPlus premium service, which allows "homesteaders" to increase the size of their personal home page. Additionally, the MerchantTrax services will handle transactions for GeoCities merchandise purchased in the GeoStore.

MerchantTrax is based on Transact from Open Market, which offers order management, online customer service, security, authentication, record-keeping, flexible purchasing, payment models, and secure transaction processing, including sales tax and shipping charges.

"As we continue to offer new and exciting e-commerce features to our homesteaders and visitors, we realized the need to integrate a proven transactional services provider to handle order processing and other critical functions," said Michael G. Barrett, vice president, advertising sales at Santa Monica, CA-based GeoCities.

Financial terms of the deal were not disclosed.