RealTime IT News

USA.Net, Egghead.com Sign Marketing Alliance

USA.Net, a Colorado Springs-based provider of Web-based e-mail, and Egghead.com formed a strategic alliance that will provide USA.Net's 3.2 million NetAddress subscribers direct access to Egghead.com's Internet sales channels.

The alliance is for one year, with the option for renewal for a second year. Egghead recently abandoned its real-world stores in favor of a Web-based sales operation.

"With this agreement, USA.Net extends electronic messaging to include online computer and consumer products shopping," said John Street, president and CEO.

USA.Net said it is creating links and access through its Direct Delivery program, a push content e-mail service of information and transactions, to enhance the value of NetAddress to its subscribers.

Egghead.com Inc. operates three Internet sales channels: egghead.com, which markets computer products; surplusdirect.com, an off-priced, refurbished computer products warehouse; and surplusauction.com a live, interactive auction format for computer products.