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N2K and iVillage Team Up

Music retailer N2K Inc. and iVillage.com: The Women's Network established a broad-based music retailing and marketing partnership.

The agreement calls for N2K to create a co-branded version of its 200,000-title music store, Music Boulevard, which will be integrated into the iVillage network. Financial terms of the agreement were not disclosed.

iVillage will also incorporate music news and information from N2K's music channels, including breaking music stories, daily CD reviews, and concert tour information, into appropriate areas of iVillage.com.

The two companies will also create a co-branded Women's Music Poll accessible through iVillage.com and Music Boulevard. The poll will allow women around the world to nominate and vote for their favorite music in 15 different categories related to content areas found on iVillage.com, with categories including Music To Relax To, Music To Work To, and others.

The women's market is experiencing explosive growth on the Internet. According to Jupiter Communications, women will comprise 46.5% of the total online audience by the year 2000, a fivefold increase from 1996. Already, women account for more than half of all users who access interactive services from home.

Established in 1995 and headquartered in New York City, iVillage calls itself "the world's largest online destination for women" with more than 56 million page views per month.



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