RealTime IT News

Internet Mall Selects Spree.com for Books, Music

Online shopping developer and retailer Spree.com reported that El Segundo, CA-based The Internet Mall will use Spree.com's book and music stores as part of an overall design change for the firm's Web site.

The Internet Mall is taking advantage of its gateway to 27,000 merchants by developing its own "branded stores" as well as entering agreements with other online shopping retailers. Financial terms of the deal with Spree.com were not disclosed, although revenue sharing is included.

Music and book categories will be the first to be deployed on The Internet Mall Web site, and other private labeled stores will be added later.

The look and feel of The Internet Mall's site is being redesigned to make it more intuitive and to facilitate the integration of partnered merchandising efforts.

"With more than 700,000 shoppers visiting the site every month, The Internet Mall is clearly a global leader in e-commerce," said Lance Roncalli, Spree.com's vice president of business development. "Partnering with Spree.com--taking advantage of private-label stores, deep product lines and generous revenue sharing--opens up a whole new source of revenue for The Internet Mall."

Internet Mall also markets turnkey electronic commerce solutions and services for merchants and consumers. The OrderEasy Secure Electronic Commerce Service is a complete back-end system with full shopping cart and database functionality offering secure real-time transactions.