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Genelco Launches E-commerce Suite for Insurance Industry

St. Louis-based Genelco Inc. introduced a suite of Internet products and services called WebHarbor to help insurance and financial services companies conduct electronic commerce.

WebHarbor, designed for insurers and other financial services firms, enables companies to complete fully secured transactions with their sales representatives and customers.

"With these products, companies can tap into the power and reach of the Internet," said Jym Barnes, executive vice president of Internet Services at the company. "They can be more flexible and more responsive, and therefore more competitive. WebHarbor's ability to interface with any administration system builds better relationships between the company, its producers and its customers."

Two security platforms form the infrastructure--Secure Electronic Commerce Platform (SECP) and AuthenticateWeb.

SECP provides for secure Internet and intranet transactions. SECP ensures users are communicating with an authorized site while keeping the integrity of all transactions safely encrypted beyond the site's firewall.

AuthenticateWeb reduces site administration tasks by requiring the browser to log on only once, rather than multiple times, to access multiple company records. AuthenticateWeb supports several types of authentication including user name/password and smart cards.

Components include AgentWeb, which enables producers to access policyholder, product, and commission information online or offline; AccountWeb, which allows customers around-the-clock access to their accounts; AppWeb, which distributes via the Internet high-quality electronic forms that can be completed online or offline; and Customer CareWeb, which enables the producer or customer to enter an Internet service queue with their "captured" screen report, question and phone number.

The customer service representative can immediately acknowledge the request and view any previous requests before replying by phone or e-mail to the producer or customer.

Genelco is a subsidiary of General American Life Insurance Co. and develops life, group health, financial, and Internet software.