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PlanetRx.com Selects Blaze for Product Recommendations

Blaze Software Inc. said that healthcare e-commerce site PlanetRx.com a leading Internet has selected its Blaze Advisor Solutions Suite to personalize online customer product recommendations.

PlanetRx.com will use Advisor to offer customers individualized product recommendations and remedies for specific health topics and problems. Financial arrangements were not disclosed.

"Using Blaze Advisor to drive our new, personalized recommendation feature will further enhance our ability to help our customers make smart product selections that best fit their individualized healthcare needs," said James Chong, chief technology officer of PlanetRx.com.

Blaze markets the all-Java Blaze Advisor Solutions Suite for high-volume sites. Blaze applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences.

Blaze personalization is designed to be easily extended across touchpoints (Web, IVR, call centers) and across processes (customer, employee, partner and supplier).