RealTime IT News

THE PASSWORD Signs E-Commerce Deals

THE PASSWORD Internet Publishing Corp. announced it has completed e-commerce deals with online retailers,, and Virtual Vineyards for its new consumer Internet service THE PASSWORD.

The service focuses on communities of interest built around personal passions by constantly generating updated Web magazines on single subjects.

Specially built filters in Password magazines query each vendor's Web site for relevant products, with the resulting matches integrated into THE PASSWORD's library of more than 350 special interest online magazines.

THE PASSWORD will receive a commission on each transaction made through its site; specifics of the financial arrangements with the retailers were not disclosed.

"This is a breakthrough in targeted marketing," said Margaret Heffernan, CEO of THE PASSWORD, "because Password readers won't have to go off searching for products related to their special interests--they'll be delivered right into our magazines. This is truly commerce in context."

Through a series of targeted filters with online partners, THE PASSWORD's users are able to make purchases immediately through the Web. A filter query for appears in all Password magazines, delivering information straight to users on subject-specific books, taking much of the searching out of online shopping.

Similarly, a filter for, the online provider of movie sales and rentals, will appear in each of THE PASSWORD's movie-related magazines, and a filter to Virtual Vineyards, the online food and wine retailer, will be provided on all of THE PASSWORD's sites pertaining to wine or fine foods.