RealTime IT News Signs E-Commerce Deal With

College student-oriented e-commerce player established an e-commerce relationship with, a provider of online media and entertainment for Generation i.

The relationship positions as the primary commerce solution for's sites and, offering special "student only" pricing on products and services including hardware and peripherals, software, credit cards, textbooks and other items.

Financial arrangements were not disclosed.

" is committed to providing Gen i students access to information, entertainment and commerce relevant to their lives," said Mark Jung, president and CEO of

"We chose as the primary e-commerce provider for our college sites because they, too, value students and uniquely provide them best in market opportunities to acquire the products and services they need."

Founded in 1998 by Adam Kanner and Linda Kanner, is a multi-category e-commerce channel for manufacturers and service providers that want to market discounted goods and services to a validated student-only audience without conflicting with other established retail channels. partners include AT&T, Adobe, BankBoston, Citibank, Fleet, Hewlett-Packard, IBM, Microsoft, Symantec, and Toshiba.

Privately held also operates ChickClick and