Harcourt Brace to Use Open Market Software for Net Sales
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Initially, Harcourt Brace is using Open Market's Transact Internet commerce software to boost the sales of existing products, such as books and journal subscriptions. The company also plans to create new online products and services and expand into new markets.
"We needed to make it easier for our imprints to move into the online business by removing their concerns about how to actually conduct commerce on the Internet," said Chris Jordan, director of the Harcourt Brace Internet Commerce Group. "We wanted to allow our businesses to concentrate on what they do best in terms of creating, marketing, and selling content, while not requiring them to learn new Internet-based skill sets."