RealTime IT News

AOL Launches Clearance Sale

In the tradition of major shopping centers, America Online Thursday launched a clearance shopping center on Shop@AOL.

Created to lure post-holiday online bargain hunters, the clearance sale catalog features brand-name products from more than 50 merchant partners at discounts of up to 70 percent off their regular retail prices.

In addition to the catalog, the majority of Shop@AOL's 275 merchant partners will be offering special discounts after Christmas. The offers will be promoted throughout various areas of the AOL and CompuServe online services and the Digital,/a>, and Web sites in real time.

More than 40 percent of AOL (AOL) members shopped the site in November 1999, according to Media Metrix research. On Wednesday, AOL acquired for $1.1 billion to offer clients directions for areas of entertainment, dining and shopping online.