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Yahoo! Opens Branded Online Store

Yahoo! debuted Yahoo! Gear, an online store featuring Yahoo! apparel and accessories for work, home, and play.

Yahoo! said it has teamed up with Cyrk Inc., a provider of promotional products and services, to create an online catalog of Yahoo! merchandise.

The store is accessible via the main Yahoo! page or directly at www.shopyahoo.com.

Yahoo! Gear is divided into three categories: Yahoo! At Play, featuring items for indoor and outdoor activities; Yahoo! For You, offering casual clothing and accessories; and Yahoo! At Work, selling items to liven up the work environment.

"The online store has something for everyone with items ranging from classic T-shirts to modern-day Slinky's that effectively capture the Yahoo! image," Jennifer Price, brand manager at Yahoo!

Cyrk is a full-service promotional marketing company that provides agency services, and designs and develops promotional products and programs. Cyrk, founded in 1976 and based in Gloucester, MA, has offices throughout North America, Europe and Asia.