RealTime IT News

TELUS Chooses BroadVision Apps

BroadVision said that Canada's TELUS Interactive Commerce Service signed on to use its capabilities services for the company's new TELUS business-to-business e-commerce operation.

The TELUS service, launched April 1, takes advantage of BroadVision's capabilities to build one-to-one relationships with TELUS' business customers in a service-bureau model. TELUS is Canada's third largest telecommunications company and said it is the first in the country to offer end-to-end solutions for personalized business over the Internet.

The new Interactive Commerce Service, powered by BroadVision One-To-One Commerce, is designed to provide a complete, integrated, end-to-end service with all the necessary components for TELUS' business customers to manage and operate interactive commerce sites, BroadVision said. Financials were not disclosed.

Alberta-based TELUS is targeting the new commerce service to a wide range of businesses but wanted to focus on companies with unique or varied customer requirements and complex product and service attributes.

The first level of the Interactive Commerce service, called Interactive Merchandising, is now available. Interactive Merchandising is a turnkey service that enables businesses to embrace the principles of one-to-one marketing using a retail store metaphor.

Features include the ability to establish and maintain an online multi-department product catalog, and use advertising, promotions, incentives, specials, and cross-selling. The service also enables users to profile customer interests and activities to target content and maintain customer preferences, as well as complete purchasing transactions in real time.