iTurf Signs Commerce Partnership With Chicksticks.com

Teen network iTurf Inc. entered a strategic partnership deal with Chicksticks.com, a commerce and content site for snowboarding, surfing and skateboarding. gURL.com. Financial arrangements were not disclosed.

"Our partnership with Chicksticks.com will allow us to extend products and services to our loyal audience of more than one million teens," said Steve Kahn, iTurf president and chief executive officer.

"We are constantly looking for these types of innovative offerings that fill a niche in the teen market and make our revenue and advertising sales propositions even more valuable."

Chicksticks.com offers products that are made by women or produced with extensive input from women, including surfboards by Shannon McIntyre, the only woman surfboard manufacturer in the business, and Avalanche Snowboards, designed by Bev Sanders, a pioneer in the snowboard industry.