Another Contender in the Online Music Field
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K-tel International Inc., yet another entry into the increasingly crowded Internet music market, said it will launch its new online service, K-tel Express, effective May 1.
The site will feature "a wide spectrum of music products for purchase by the public across the globe," the Los Angeles-based company said.
K-tel Express will include more than 250,000 music titles through its online shopping service at value prices. Competitors include CDnow Inc. and N2K Inc.
The company said K-tel Express' strategy for Web site traffic will rely heavily on newly developed direct-to-the-consumer marketing methods as opposed to the more traditional search engine relationships being used by its competitors.
K-tel International is a vertically integrated developer, marketer, and distributor of entertainment and consumer products worldwide. The company markets its product lines to retailers, wholesalers, licensees, and directly to the consumer.