Survey: Age of Sites Correlates with Profits
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Market research firm ActivMedia Inc. said its annual "Real Numbers Behind 'Net Profits" survey of Web site revenue confirms the correlation between time online and profitability.
In fact, 58% of business executives surveyed who have three or more years of Web presence reported that their site is profitable.
For the past three years, roughly 3 in 10 Web execs reported profitability. This year, for the first time, nearly half (46%) are reporting profits, the survey showed. The length of online experience is proving to be a clear indicator of marketing success that holds true across all industry sectors.
Revenue among respondents in the study ranged from $0 to $50 million. In 1997, the top 10% of revenue-producing Web sites averaged $4 million.
"The global economic impact of e-commerce is surging across all industry sectors," said ActivMedia's vice president of research Harold Wolhandler. "Our findings, based on a global random sample of all Web sites, indicate that the high-profile leaders are not the only successes online. Large and small companies alike have learned the ropes of on-line marketing and find that cyberspace is a wonderfully productive marketplace."
The study is available for purchase as a single report copy for $2,995 or as a multi-seat site license--allowing access for an entire department--for $5,000.