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RealTime IT News

AT&T, OrderTrust in Co-Marketing Deal

AT&T and OrderTrust today announced a marketing alliance designed to give customers access to the companies' respective electronic commerce services.

Under the agreement, clients of AT&T SecureBuy service will be given access to the OrderTrust order processing network, and OrderTrust customers can use the AT&T SecureBuy service.

Both services are designed to allow online retailers to securely process credit card transactions, and manage order routing, tracking, and the sourcing of products from multiple fulfillment centers.

"This represents the first time the market has seen both a strong 'front-office' and 'back-office' commerce solution linked together," stated Mark Milne, vice-president of marketing at OrderTrust. "Now, merchants who have been hesitant to engage in online commerce have a secure and robust solution for all the marketing and operational processes needed to effectively sell products online."

AT&T and OrderTrust plan to collaborate on promotion of the combined services through a direct mail campaign and joint trade show activities.

Each company will be responsible for contracting and implementing its respective services with merchants, which will be available immediately.



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