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ShopNow.com Launches E-Commerce Technology

ShopNow.com Inc. Tuesday made its e-commerce technology available for companies to process online orders from any Web site.

eBuy helps deliver customers and create revenue opportunities by allowing e-commerce to be conducted entirely within a separate pop up window without the visitor leaving the current site. A demonstration of ShopNow.com's eBuy is available here.

Here is how it works:

  1. Visitors clicks on commerce-enabled link, image or advertising banner branded with the eBuy logo
  2. A new window opens up from the current location
  3. The user purchases the business or consumer product or service, completes an order form and enters a credit card number all within the pop up window
  4. The order is processed using the ShopNow e-business transaction processing platform and an email notification is sent to the purchaser detailing the transaction
  5. When the eBuy window closes the user returns to their original Web site location

eBuy's embedded technology eliminates interruption of the customer's online activity. A consumer may shop or purchase goods while they chat, follow the stock market or play games without having to leave the site. ShopNow.com's embedded commerce and direct marketing technology can be presented in an e-mail campaign, advertising banner, product listing or graphic image.

ShopNow.com (SPNW) will license its eBuy system to companies including 24/7 Media, GiftSpot.com, ChickClick.com and ArtGalleryLive.com.

ShopNow.com Inc. is a service provider for business-to-business and business-to-consumer e-commerce. The ShopNow Network is comprised of online access to more than 40,000 businesses and more than 6 million shoppers.