RealTime IT News

iQVC to Launch Collaborative Online Retailing

iQVC, based in West Chester, PA signed agreements with barnesandnoble.com, N2K's Music Boulevard, NetGrocer, and Cyberian Outpost Inc. to establish a "store within a store," scheduled to begin operations in the fall.

Called The Square @ iQVC, the concept will be highlighted on iQVC's home page and will augment the general merchant's product selection with over one million additional items. Financial terms of the arrangement were not disclosed.

iQVC shoppers will be able to seamlessly cross between iQVC Square's merchant stores, using one shopping cart, one cross-store search engine, and one customer service call.

"The Square @ iQVC's main goal is to add value to the online shopping experience by offering quality product, incredible selection and unparalleled service," said Stuart Spiegel, vice president & general manager, iQVC. "We believe good old-fashioned retailing is the killer application for e- commerce."

The merchants of The Square @ iQVC gain access to an expanded customer base, on-air television promotion via QVC, additional product distribution via iQVC's personal shopper telephone service and the opportunity for increased sales, the company said, and iQVC is able to strategically expand its merchandise base without increasing staff and incorporating new areas of merchandising.