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Borders.com Chooses Talk City to Help Build Book-Based Community

Talk City said it will work with Borders.com, the new e-commerce site from bookseller Borders Group Inc., to lay the foundation for a book, music, and video community site.

The new community will be one of the centerpieces of the Borders.com site, the companies said. Financial terms of the arrangement were not disclosed.

Talk City said it will work with Borders.com on a full spectrum of community activities such as moderated chats, live auditorium events featuring special guest authors, actors, directors, artists and other celebrities, discussion groups, online educational entertainment and professional activities, message boards and free home pages.

Chat room topic areas will include Borders NetCafe, Kidz Korner, Reel Talk, Literatzi-Lobby and Sci-Fi.

"Community is one of Borders' core values. The combination of daily in-store events, the Borders Cafe and our ongoing dedication to customizing each store's selection based on community preferences has made our retail stores gathering spots in cities across the U.S.," said Rick Vanzura, senior vice president of e-commerce and fulfillment at Borders Group.

"We are committed to making the NetCafe area of Borders.com an online destination for book, music and film enthusiasts around the world to come together, share their passions with others and chat with authors, musicians and film personalities. Talk City is a natural partner for us in this effort."

Borders operates more than 200 superstores offering what is widely regarded as the broadest book and media assortment in the industry; Waldenbooks, the United States' leading mall book retailer, which operates over 900 stores serving all 50 states; Borders Online Inc., the company's e-commerce service operating under the domain name Borders.com; and Books, etc., Ltd., a leading retailer of books in the United Kingdom operating 23 stores.