RealTime IT News

Cox Interactive Media Selects Viaweb Store

Cox Interactive Media (CIM) announced this week it selected Viaweb Inc.'s e-commerce technology for its online store software.

CIM said Viaweb's solutions will support its goal of offering a variety of advertising options to local advertisers in its markets.

CIM City Sites are interactive, multimedia local sites rich in news, community content and interaction. CIM has local studios in 20 markets that produce city sites in areas such as Atlanta, Phoenix, San Francisco, Pittsburgh, Miami and San Diego.

CIM said it wants to be able to provide local advertisers with a way to easily establish an online store in a cost-effective manner. Financial terms of the licensing deal were not disclosed.

"Many of our advertisers are interested in selling on the Internet," said Peter Winter, president of Cox Interactive Media. "They recognize the obvious potential of Internet transactions--and the complex marketing and operational challenges they pose. Viaweb Store is a secure, cost effective and easy-to use tool which we can deploy across our network very quickly."

Using Viaweb's apps, merchants can get measurable statistics on the success of their online stores, including a graph of sales, page views and Web traffic for their online store, plus secure online ordering and tracking.

"Most small and medium-sized businesses have not yet begun to take advantage of the Web as a sales channel," said Cambridge, MA-based Viaweb's president, Paul Graham. "CIM is in daily contact with these businesses. Now they will be able to present Viaweb as a proven e-commerce solution."

CIM, a subsidiary of Cox Enterprises Inc., was launched in 1996 with the goal of building long-term local brands and audiences on the Internet, targeting key markets where Cox Enterprises operates newspapers, television stations, radio stations and cable systems,

Viaweb Store claims more than 900 users, including Tweeds, Rolling Stone, Frederick's of Hollywood and International Male. Viamall claims to be the busiest Web mall, with over 9.9 million page views per month.