Imagine Radio, CDnow Team Up
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Through this partnership, listeners can simply click on their Imagine Radio tuners to access CDnow's 250,000 music related items, and order music while they are listening to Imagine Radio without ever leaving their computer, the companies said.
Imagine Radio will install a CDnow "buy it" button on Imagine Radio. Additionally, the relationship agreement provides CDnow with advertising exposure on Imagine Radio. Financial arrangements were not disclosed.
Leveraging the tuner's powerful "synchronized multimedia ads"--audio advertisements presented with corresponding ad banners--CDnow can connect to listeners with both audio and visual messages. With synchronized multimedia ads, listeners can immediately respond to audio advertising from CDnow by clicking on a corresponding ad banner displayed within the Imagine Radio tuner.
Imagine Radio, an entrepreneurial venture of Brisbane, CA-based Imagine Media, offers 16 genre-based stations.
In related news, CDnow and MTV Networks announced today a three-year, $22.5 million cash and stock agreement aimed at integrating the companies' content and products.