RealTime IT News

iMedium Launches New Embedded E-Commerce Products

iMedium delivered two new products built upon its See!Commerce technology platform., which allows Internet viewers or customers to shop by clicking on an image.

The new products are See!Catalog and See!Mail. Both are direct response applications that allow merchants and retailers to offer their customers an interactive shopping experience based upon scenes, photos or pictures that contain embedded, contextual advertising and merchandising links.

Thus a virtual, picture-based catalog can be distributed either via HTML e-mail or across different sites on the Web.

"By featuring their products in context in our Visual Buying Environment, our customers are experiencing very high click-through rates directly to a point of purchase in their on-line stores," said Brian Dooner, founder and president of iMedium.

"The combination of See!Commerce technology and our partners visual content is converting otherwise passive viewers or browsers into buyers."

The See!Catalog technology allows the assembly of portable, interactive virtual catalogs, targeted at specific viewers, sites or promotions. See!Mail combines the power of the See!Commerce technology platform with outbound, permission-based HTML e-mail.

iMedium is backed primarily by Safeguard Scientifics, an Internet-centric holding company with a focus on e-commerce, e-communications and e-business services, and by TL Ventures, a venture capital firm.