Primus Buys 2order.com for $90 Million
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The strategic merger will enable Primus (PKSI) to deliver a complete e-service software solution -- including sales, marketing and support -- for the exploding business-to-business marketplace.
Primus plans to add to its e-service software family with the 2order Net Marketplace, an advanced suite of e-sales software that personalizes buying and selling experiences online through advanced product configuration and customization. 2order Net Marketplace acts as a personal sales assistant, helping buyers to define their requirements, find the most appropriate products and services and adapt custom solutions to fit their needs.
ThePrimus e-service software family helps businesses build and maintain valuable customer relationships, and empowers clients to choose their communication channel -- web, e-mail, voice -- and receive a knowledge-enabled response every time.
"Both Primus and 2order.com have been successful in helping companies manage complexity -- whether support solutions or product configuration -- while increasing return-on-investment," said Michael Brochu, Primus president and chief executive officer. The Primus product family combined with 2order.com represents a significant step ahead in eService software for both business-to-business and business-to-consumer companies."