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Primus Buys 2order.com for $90 Million

Online software and services provider Primus Monday acquired electronic sales solutions company 2order.com Inc. in a stock deal valued at $90 million.

The strategic merger will enable Primus (PKSI) to deliver a complete e-service software solution -- including sales, marketing and support -- for the exploding business-to-business marketplace.

Primus plans to add to its e-service software family with the 2order Net Marketplace, an advanced suite of e-sales software that personalizes buying and selling experiences online through advanced product configuration and customization. 2order Net Marketplace acts as a personal sales assistant, helping buyers to define their requirements, find the most appropriate products and services and adapt custom solutions to fit their needs.

ThePrimus e-service software family helps businesses build and maintain valuable customer relationships, and empowers clients to choose their communication channel -- web, e-mail, voice -- and receive a knowledge-enabled response every time.

The combined companies will have approximately 270 employees worldwide and more than 100 customers, including 3M, 3Com, Brio Technology, Bell Helicopter, Carrier Corp., Cirrus Logic, Compaq, Fair Isaac, GTE Internetworking, Gulfstream Aerospace, New Century Mortgage and Novell.

"Both Primus and 2order.com have been successful in helping companies manage complexity -- whether support solutions or product configuration -- while increasing return-on-investment," said Michael Brochu, Primus president and chief executive officer. The Primus product family combined with 2order.com represents a significant step ahead in eService software for both business-to-business and business-to-consumer companies."