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Lotus Launches Site to Provide Referrals to Resellers

Lotus Development Corp. in Cambridge, MA launched an online storefront that displays and details Lotus products.

Based upon Lotus Domino.Merchant technology, LotusStore offers visitors a centralized resource for viewing information on Lotus products while directing prospective buyers to resellers and channel partners for purchase.

"With LotusStore, we're using Lotus technologies to create an easy way for customers to purchase products, while simultaneously connecting purchasers to our resellers," said Denise Clancey, senior director, Interactive Marketing Group. "With LotusStore, we're demonstrating how Lotus and its partners can create an electronic selling chain."

Upon selecting a product, the first purchase option is "Purchase from a Lotus Reseller," which will link prospective buyers to a list of Lotus resellers. Customers are presented with a significant incentive to purchase from the channel due to cost savings realized by purchasing Lotus products directly from resellers.

The site offers Lotus product information according to the most likely interests of visitors--"Catalog of Products," "LotusStore Product Search," "Demos and Trials," "What's New," "Special of the Month," "Customer Service," and "Ordering Guide".

In April, Lotus shipped the latest version of Domino.Merchant, Domino.Merchant 2.0 Server Pack. Domino.Merchant 2.0 Server Pack provides electronic commerce application templates, including an online storefront, multiple product catalogs and real-time, workflow-augmented order processing capabilities.