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zebramart.com Plans to Open Real-World Store

Luxury shopping club start-up zebramart.com Inc. said it plans to open the prototype of its "clicks and mortar" retail stores in Atlanta.

zebramart.com's online store is a member's only site with an annual fee. The company's target market is primarily females between the ages of 25 and 54 with annual household incomes of $75,000 or higher.

The merchandise strategy at the Web site is focused on specialty retail concepts and features lifestyle products for the home and individual.

The merchandise assortment will be displayed in boutique settings with a maximum of 5,000 products. The company expects to have 1,500 to 2,000 products on its site by April 2, 2000.

The value proposition for zebramart.com members is zebrapoints. Each purchase earns points that are a significant percentage of the gross profit on the items purchased.

This translates into discounts of up to 30 percent, the company said. Zebrapoints can be used for subsequent purchases or to renew membership. They can also be converted to frequent flyer miles.

zebramart.com said plans to open additional stores in other major metropolitan areas.