New Joint Venture Targets Online Database Marketers
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Experian Direct Tech said it has invested in MotivationNet to obtain access to both the incentive and loyalty systems technology behind the latter's MyPoints Program and other MotivationNet technologies that will enable it to market a variety of online database services.
MotivationNet will serve as an electronic outlet for Internet-based products and services previously available through Experian and Direct Marketing Technology (Direct Tech), which have now been combined under the Experian Direct Tech banner, the company said.
Additionally, MotivationNet will provide state of the art loyalty and incentive marketing systems to larger Internet marketers on a private label or co-branded basis. Financial details were not disclosed.
"Most Internet marketers have collected customer data but many lack the direct marketing capabilities to convert their database into a marketing asset and incremental source of revenue," said Scot Thomas, President of Experian Direct Tech. "MotivationNet's integration of motivational marketing techniques and Internet related systems and technologies lets marketers leverage the data in ways beyond what even the most sophisticated offline direct marketer can do."