RealTime IT News Acquires

Pharmacy site Wednesday bought cosmetic site for about $42 million in stock.

The acquisition will provide, which is paying 1.3 million in stock for the site, with access to a larger share of the $6.2 billion prestige beauty market. will operate as a sister store to (DSCM), offering customers's hundreds of prestige cosmetics and fragrance brands. will remain its own separate brand, keep its URL and continue to create its own merchandising, marketing and editorial content from its current headquarters in New York. will lend operational infrastructure, technology and order-related customer service to will also continue to expand its content, producing advice from world-renowned beauty experts.

"What we wanted to do was something that was innovative that hasn't been done before online, and that is expand our drugstore market to include prestige beauty brands," said Debby Fry Wilson, spokesperson for

"We had in mind women in the 25-50 age demographic who make beauty decisions for not only themselves, but for their whole families as well."