Yahoo!, Shopping.com Sign Sponsorship Agreement
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Financial terms were not disclosed.
The agreement includes a sponsorship of the Yahoo! E-mail program, whereby a Yahoo! user can request information on Shopping.com or may jump directly to the site via a link on the exit page of the service.
Shopping.com will also be featured via a targeted banner advertising program in many other areas of the Yahoo! site including its Visa Shopping Guide. Shopping.com will also be a significant participant in other 1998 Yahoo! promotions including the Yahoo! Holiday Extravaganza.