RealTime IT News

Yahoo!, Shopping.com Sign Sponsorship Agreement

Yahoo! Inc. and Shopping.com inked an advertising/sponsorship agreement allowing Yahoo! to have a convenient link to shopping for over 1.5 million items online.

Financial terms were not disclosed.

The agreement includes a sponsorship of the Yahoo! E-mail program, whereby a Yahoo! user can request information on Shopping.com or may jump directly to the site via a link on the exit page of the service.

Shopping.com will also be featured via a targeted banner advertising program in many other areas of the Yahoo! site including its Visa Shopping Guide. Shopping.com will also be a significant participant in other 1998 Yahoo! promotions including the Yahoo! Holiday Extravaganza.

Shopping.com, founded by Robert J. McNulty, offers a 1.5-million item selection of brand name consumer products organized by category. Both the consumer and commercial markets are targeted, utilizing state-of-the-art proprietary systems technology.