NetRadio Network Launches SoftwarePoint
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With the recently introduced CDPoint, the new commerce site represents the second phase of NetRadio's C-Commerce (short for "content-enabled commerce") strategy.
As with CDPoint, NetRadio's listeners will be able to simply "listen, click, and purchase" whatever software title is being offered via a targeted promotional announcement.
SoftwarePoint was developed with the assistance of Chumbo, a provider of online software products.
NetRadio Network is a subsidiary of Navarre Corp. a publisher and distributor of consumer software and entertainment products.