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SportSite.com Closes $5 Million Financing Round

SportSite.com in San Jose, CA, an online sporting goods store that went live last month, said it closed a $5 million financing round with two venture capital firms and its existing investors.

Investments are coming from venture capital firm J.H. Whitney and Draper Fisher Jurvetson, which specializes in early stage Internet-based companies. A financial breakdown was not provided.

According to SportSite.com CEO Brett Allsop, the company's future commitments for the cash include building the SportSite.com brand identity and rounding out its team.

"Now that we have successfully launched the online store, we plan to be aggressive in establishing SportSite.com in the consumer's mind as 'the' place to go for all sporting goods products and related information," Allsop said. Marketing, promotions, advertising and public relations activities will be aimed at branding the site and establishing its unique "community of interest."

Allsop said sporting goods and computer industry veteran Tim Harrington was recently named president and COO. Harrington came to SportSite.com from GolfWeb, where he served as general manager.

Online shoppers at SportSite.com can shop by brand, product category or key word search and select from more than 225 brands--including Nike, Reebok, Adidas, Airwalk, Rawlings, Mizuno, The North Face and Fila.

The site has also created a community of interest sports center, where shoppers can hone their athletic skills at week-long online sports clinics, chat with sports celebrities, query manufacturer representatives about goods and skim product reviews by coaches, sports experts and other consumers.