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Travelocity Offers Shop Safe Guarantee for Online Transactions

The SABRE Group said that its online travel center Travelocity introduced Shop Safe Guarantee, an added insurance policy against unauthorized credit card usage.

"Customer confidence and trust are our top priorities," said Terry Jones, chief information officer of The SABRE Group. "With more than one million transactions made through The SABRE Group's consumer Internet products, there has not been a reported case of credit card theft. The addition of Shop Safe Guarantee provides our customers an added means of security--making Travelocity one of the safest ways to book travel online."

If credit card fraud occurs, most banks waive liability for unauthorized charges, or limit liability to $50. With Shop Safe Guarantee, The SABRE Group will reimburse the customer's liability fee, up to $50, provided the transaction was made on Travelocity using the site's secure server.

In addition, The SABRE Group has taken steps to assure consumers that Travelocity meets strict online security and business standards. Travelocity recently joined BBBOnLine, a Better Business Bureau initiative dedicated to helping consumers identify ethical online marketers.

Launched in March of 1996, Travelocity provides reservation capabilities for more than 420 airlines, 39,000 hotels, and more than 50 car rental companies. The site claims more than 3 million members and logs more than 50 million page views per month.

The SABRE Group specializes in the electronic distribution of travel and travel-related services, offering IT solutions for the travel and transportation industry, including customized software development and software product sales, transaction processing, consulting and outsourcing. Meanwhile, the SABRE Group denied a published report that it plans to sell data on its airline travel customers, saying the privacy violations would be "organizational suicide."