RealTime IT News

ArcaMax Licenses Greeting Card Technology to XOOM

XOOM Inc., a direct selling-based Web community, signed a licensing agreement with ArcaMax Inc. for the exclusive rights to Greetings Online, a Web-based greeting card service that XOOM will offer to its members for free.

Financial arrangements were not disclosed.

The greeting card service is the newest offering on XOOM's menu of free Web community services, which includes HTML e-mail; 11MB of server space; chat rooms and message boards; an extensive library of Web clip art and streaming classic movies; a software download area; and its membership service that allows members to create their own membership lists and generate commerce opportunities.

The Greetings Online cards are delivered via e-mail and contain at least one animated gif file; a sound effect, which is played when the card opens; and a midi file that plays while the card is being read. The average size of a card is between 70K and 75K.

Selling its proprietary products as well as third party products to its registered members, XOOM said it "has pioneered direct-response selling on the Internet."