Teleglobe, StarMedia Launch E-Commerce Initiative for Latin America
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Teleglobe in McLean, VA, a global telecommunications carrier, and StarMedia Network, Latin America's only pan-regional online network, signed a marketing agreement to sell telecommunications products and services via the Internet.
Co-marketed under the name "Galafon powered by Teleglobe," the companies will initially offer prepaid calling cards to nearly 1 million Latin American online consumers who regularly visit StarMedia.
The companies said they will offer additional services, including collect calling and Internet-to-phone international long distance in the near future.
Internet users can access the new telecom services site through banners on StarMedia's home page where consumers can obtain details in Spanish or Portuguese on products, dialing instructions and calling rates as well as place orders online. Teleglobe's electronic commerce platform allows immediate processing of credit card purchases.
"Nearly one-third of Latin American Internet users made purchases online in 1997 and whether it is traditional web-based services such as chat, e-mail or bulletin boards, or new services such as prepaid calling cards, new services are being embraced there at a rate that far outpaces any other region in the world," said Fernando Espuelas, chairman and CEO of StarMedia Network