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iVillage.com Signs Exclusive Agreement With Netgrocer

iVillage.com: The Women's Network signed an exclusive, two-year agreement making NetGrocer its exclusive online supermarket shopping delivery service.

As part of the agreement, iVillage and NetGrocer will create a co-branded storefront that can be accessed from all iVillage.com branded communities including Parent Soup, ParentsPlace.com and Better Health, as well as iVillage.com's Shopping and Food channels. Financial specifics were not disclosed.

Each community will be linked to a customized area within the co-branded site that addresses the needs of a particular lifestyle. For example, from Parent Soup, members can go directly to an area that offers baby- or kid-specific grocery items.

"NetGrocer naturally extends the iVillage concept of providing women with a one-stop online marketplace supported by community interaction," said Daniel Nissan, NetGrocer president and CEO.

"Our relationship with NetGrocer enables extremely busy women to benefit from the convenience of purchasing groceries online," said Cynthia Basciani, senior vice president of development, iVillage. "As more and more members come to rely on meaningful service from iVillage.com, our partnership offers them an easy way to build comfort and familiarity with the relatively new phenomenon of shopping online."

NetGrocer lets shoppers across the United States purchase non-perishable supermarket items online at competitive prices. It ships competitively priced groceries and other consumer goods directly to homes and offices within two to four business days via FedEx.