RealTime IT News

Online Resource Center Begun for Internet Retailers

The National Retail Federation's (NRF) Internet Commerce Council (ICC) launched the "Retail Resources" section of the ICC Web site.

Based on the collective input of the ICC membership, which includes various suppliers of Internet retailing technologies and solutions, the Retail Resources section provides a broad overview of tools, approaches and technologies for enhancing online marketing, merchandising and customer care.

The ICC is comprised of various e-commerce technology companies dedicated to helping NRF's retail members. The ICC serves as a resource to NRF's Internet Retailing Advisory Council, a committee of Internet retailing executives from NRF's membership.

"From e-mail marketing and online advertising to online shopper archetypes and collaborative filtering, the content presented in the 'Retail Resources' section of the ICC Web is intended to help Internet retailers better understand the numerous enhancements and capabilities they may be considering for their online retail initiatives," said ICC co-chairs Pat George of Be Free and Michael Hungerford of eGain Communications.

In addition to content contributed by ICC members, the "Retail Resources" section of the ICC was edited by Santa Clara University's Dr. Kirthi Kalyanam, who is the director of E-Commerce Initiatives and the Research Director of SCU's Retail Management Institute.

The National Retail Federation is the world's largest retail trade association with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalogue, Internet and independent stores.